top of page



Client: Royal Medic 御藥堂
撐健康、撐好媽媽、撐好爸爸,撐起成頭家
Scope of Work: KV, TVC, Online Video, Media, KOL, Facebook Content
Background
With the success in expanding the consumer category to young moms, we further elaborate the theme of「好媽媽信御藥堂」and create a new theme of 「撐健康、撐好媽媽、撐好爸爸,撐起成頭家」to arouse resonance and drive discussions. To deliver a message that the Hero Product (CS-4) is a key factor for good health and a support to both Dads and Moms
Objective
1. Brand building
2. Increase Hero Product (CS-4) awareness
3. Expand the target consumer to Dad’s category
4. Sales Driven








bottom of page