wall street english_KV.jpg
wall street english logo.jpg

Client: Wall Street English 

上流英文族

Scope of Work: Online Video

Background

As one of the largest English language teaching organization, Wall Street English conducts Branding Campaign every year to strengthen their enthusiastic and down-to-earth brand image. In 2020, to maintain the brand image while creating a stronger consumer needs, we created a series of parody themed as “上流英文族” (originated from the award-winning Korean movie, Parasite) to arouse brand awareness thus encourage class registration

Objective

1.    Strengthen Brand Image and increase brand awareness
2.    Create Consumer Needs
3.    Encourage teenagers and adults to sign up for the English Courses