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Client: Hydro Ag+ 

為健康持続応援

Scope of Work: KV, OOH, POSM, Facebook Content, Event

Background

Hydro Ag+, a new hygiene product line that Fujifilm targeted to launch in the Hong Kong market in 2020. With the technology that combines a silver-based antibacterial agent and a super-hydrophilic polymer sustainably suppresses the growth of microorganisms even after the alcohol has evaporated. Fujifilm aims to promote the sustained disinfection power of the patent silver-based antibacterial agent. And thus we have developed a full set of creative with the theme of “為健康持続応援 “ to arouse exposure and awareness

Objective

1.    Brand launch, introduce Hydro Ag+ to Hong Kong consumers 
2.    Raise exposure & awareness 
3.    Highlight the sustained disinfection power of the patent silver-based antibacterial agent 
4.    Drive sales through traditional and digital platform