Scope of Work: TVC & Online Viral Video, Media, GDN, Facebook & Instagram Content, OOH
Contractubex is a HKDA approved scar treatment product that allows to be purchased directly from pharmacy. To expand the brand awareness with a profession brand image, we have created a branding campaign alongside the social media retainer to achieve an all-rounded promotion.
1. Re-emphasize the professional brand image and expand Brand Awareness
2. Encourage extensive product usage with product education
3. Create and sustain consumer demand