Scope of Work: Facebook Fan Page management
In 2020, Ricola targeted to increase prompted brand awareness and solve the
problem that they are not well understood nor perceived functional. Thus, we have developed content strategy for product education and to encourage more occasional usage by communicating multi occasions customized to TA’s lifestyle.
1. Enhance brand interest
2. Enhance Product Education to tackle the problem that people perceive Ricola as Candy instead of functional
3. Enhance organic performance
4. Online sales driven content