Client: Royal Medic 御藥堂
Media: KV, TVC, Online Video, Media, KOL, Facebook Feed, Magazine
Through general research, there is one common concern among women at all life stage – personal health. No matter mothers, pregnant ladies, or who are preparing for pregnancy, they can take care of their families only if they have good health. So, the campaign theme was developed in May - 「好媽媽信御藥堂」, in cohesion with Mother’s Day, to strengthen the message, arouse their resonance and drive discussions.
1. Brand building
2. Increase Hero Product (CS-4) awareness
3. Explore the new target consumer on mom’s category
4. Sales Driven