Background

3M Command, a popular hook brand in Hong Kong. In 2019, 3M would like to build product association to “Smart organization and decoration” at home. That means an all-round hook application for anywhere at home. From the research, before we started to brainstorm the idea, we found some bad mouth discussions on HK forums. Thus, we developed a theme “鈎Stand研究所” to highlight the Weight Capacity and the Home Spacing Solutions by 3M Command.