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10.20.30 Challenge

Client: QV Hong Kong
Media: Online Video, Facebook Feed

Background

QV, one of the famous body wash and lotion brand in Hong Kong which target dry skin and eczema users. In 2018 winter, we launched a digital campaign called “10 20 30 Challenge”, that means 10 celebrities, 20 grams of QV and 30 days become effective. In the campaign, we launched two online video which included celebrities’ testimonial interview for education and street interview to highlight the dry skin problem. Also, Facebook content and UGC Wall Campaign as the support of the whole campaign.

Objective

1. Increase the brand awareness in winter season
2. Highlight product features specific on winter’s skin problems
3. Arouse audience resonance and drive engagement