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正多分背多分

Client: Hiruscar Hong Kong
Media: KV, Online Video, Media, MIs, Facebook Feed

Background

Those marks in upper back, upper arms and chest are embarrassing while shoulder off clothes and vest are the trend these years during summer time. Some of the people might avoid wearing shoulder off clothes and vest to cover the post-acne marks. To increase their self-confidence, we launched the product usage extension campaign during Q3 2018 to stand out with competitors which only focus on face and sales driven.

Objective

1. Build-up an all-rounded scar care brand for Hiruscar
2. Capture the consumer awareness
3. Build-up product credibility during summer and autumn
4. Support in achieving Q3 sales target