Client: Fisherman’s Friends英國漁夫之寶

Background

There are many choices of Lozenge, but we found that most of the netizen did not think about fisherman’s friend on HK forum especially teenagers and young adult. We believe the younger group should have more needs because of their habit such as Karaoke, hotpot, burn the midnight oil and so on. In order to reach the younger group, we used the down to earth tone & manner and their interested topic as social content to drive their engagement.

Objective

Increase brand & product exposure on digital platform
Strengthen consumer needs and expend the target consumers
Rejuvenate the brand to be younger image

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