Background

With the success in expanding the consumer category to young moms, we further elaborate the theme of「好媽媽信御藥堂」and create a new theme of 「撐健康、撐好媽媽、撐好爸爸，撐起成頭家」to arouse resonance and drive discussions. To deliver a message that the Hero Product (CS-4) is a key factor for good health and a support to both Dads and Moms

Objective

1.    Brand building
2.    Increase Hero Product (CS-4) awareness
3.    Expand the target consumer to Dad’s category
4.    Sales Driven