Client: Hydro Ag+
為健康持続応援
Scope of Work: KV, OOH, POSM, Facebook Content, Event
Background
Hydro Ag+, a new hygiene product line that Fujifilm targeted to launch in the Hong Kong market in 2020. With the technology that combines a silver-based antibacterial agent and a super-hydrophilic polymer sustainably suppresses the growth of microorganisms even after the alcohol has evaporated. Fujifilm aims to promote the sustained disinfection power of the patent silver-based antibacterial agent. And thus we have developed a full set of creative with the theme of “為健康持続応援 “ to arouse exposure and awareness
Objective
1. Brand launch, introduce Hydro Ag+ to Hong Kong consumers
2. Raise exposure & awareness
3. Highlight the sustained disinfection power of the patent silver-based antibacterial agent
4. Drive sales through traditional and digital platform
