Client: Royal Medic 御藥堂
Media: KV, Online Video, Media, KOLs, Facebook Feed, Print, Magazine
The theme of the campaign was “為我健康代言”, echoing the brand slogan “為您健康把關”. We developed a photo printing machine which allows consumer to be the spokesperson on the product packaging to increase consumers purchase intents. With the personalization and engaging experience, positive outcomes have been brought to the brand rejuvenation by expanding their market among younger age groups.
1. Increase brand awareness both online and offline platform
2. Attract and drive audience to Royal Medic HKBPE Booth
3. Sales Driven